Adoption Online Advertising Google Ads

Google Adoption Ads

As great as your adoption profile or website may be, if the right expectant parents don’t see it, it doesn’t matter.

Today’s generation of expectant parents are looking for adopting parents online. Our online adoption advertising campaigns place your adoption ads in front of expectant parents at the exact moment they are exploring adoption and looking for you.

Imagine someone searches for “I want to place my baby for adoption,” sees your ad, and then clicks on it to visit your website. That’s exactly how this works!

Adoption Advertising Services

We provide 2 online advertising services. You must purchase both to get started.

  • Our Campaign Creation Service allows us to create and activate your campaign. This is a one-time set-up fee.
  • Our Campaign Management Service allows us to analyze your campaign data, optimize your campaign, and report back to you once a month (and answer any questions that come up during the month). This is a monthly recurring cost.

Campaign Creation Service


This is a one-time investment.

We will:

  • explain how Google Ads work and how your specific campaign is doing, with honesty, clarity, and transparency
  • create a dozen ad headlines and 4 ad descriptions that will turn into a myriad of potential ad copy combinations
  • use hundreds of time-tested keyword phrases (we’ve been doing this a long time) to get your ads in front of potential birth parents right away
  • only show your ads to people in the states you tell us to target (your attorney/agency can help curate the list)
  • continually optimize your campaign to bring as many potential birth parents to your website as we can, given your budget

Campaign Management Service

$129.00 per month

This service is required for each month your campaign is active. During the checkout process, please enter in the quantity field the number of months you wish to purchase. You can purchase multiple months at once or each month we will remind you to purchase an addition month, as needed.

We will:

  • monitor (likely multiple times a week) and optimize your campaign to maximize relevant traffic
  • adjust keyword phrases, bids, and ad copy, as needed
  • send you a monthly report with commentary on your campaign performance so you always know how things are going

Costs for Clicks

In addition to the cost for our services, there is an additional cost, payable to Google, for the clicks. We run pay-per-click, or PPC campaigns through the Google Ads Platform. Google shows your ads for free when someone searches using a phrase that meets our criteria. Google only charges you when someone clicks on your ads to go to your website. Some clicks may cost a dollar or two, whereas others may cost much more.

Our clients typically invest between $500 and $1,500 per month in their Google Ads budget.

We know you’re going to have questions about online advertising, so never hesitate to contact us. It’s a lot of money and we want you to understand how this works in as much detail as you need.

Benefits of Our Adoption Advertising Services

There are 4 main benefits of pursuing online adoption advertising through us:


We place our adoption ads through Google’s network because Google dominates U.S. search volume.


Our online adoption ads display ONLY to people who search on phrases that we believe expectant parents considering adoption are likely to use. This is in contrast to print advertising and most other forms of online advertising where ads are shown to a general audience.


Through geographic targeting, your adoption ads display to online searchers located in just the U.S. states you (and your attorney) want. You can also set and change your advertising budget at any time.


We’ve managed more than 150 individual Google Ad campaigns and $450,000 in advertising spend. More importantly, we analyze the data we get back from our campaigns to continually optimize our overall strategy, as well as each individual campaign. No one else has this level of experience with online adoption advertising for adopting parents.

Rocco & Jaime

“Working with Hal is a pleasure. He is very honest and sincere. My wife and I felt comfortable with him from our initial discussions. We never felt pressured and always felt like he had our budget and goals in mind. I would recommend Hal’s services to any adopting parents who wish to give their adoption profile more exposure.”

Emily & Rob

“Hey Hal. You can officially take us off your list (for now anyway—if we adopt again we will definitely use your help)! We brought home our beautiful daughter yesterday and are loving every minute! Her birthmother told us she found us through our ad and contacted our agency to request us. This would not have been possible without you! Thank you SO much!”

Vicki & Phil

“Thank you! It was all thanks to your advertising. The birth father actually spoke into his phone inquiring about adoptive parents through Google and our ad was near the bottom of the page. He called us in the beginning of June and then he called with his girlfriend a few weeks later.

We can’t begin to thank you enough for helping us fulfill all our dreams. And just so you know, however you tweaked the campaign recently was incredible. I received 2 calls yesterday interested in us and have been getting many more these past 2 months.”

Solana & Enoch

“We hired Hal to develop and manage our Google campaign ad for adoption when the agency we were with was taking longer to match us than we expected. We could not have been more pleased with our decision; thanks to Hal’s campaign we were contacted and matched with our birthmother in just under 2 months. Our son was born five weeks later and our adoption was finalized 6 months after that! Hal was always professional and pleasant to work with. I can’t recall ever having any difficulty reaching him via phone or email. We will definitely be working with Hal again in the near future.”

Aaron & Susan

“We’re so happy that our adoption attorney recommended My Adoption Advisor to manage the search engine marketing for our adoption process. I’m familiar with how SEM works from prior experience, but hiring Hal to manage our spend turned out to be absolutely the right decision. Hal walked us through the setup and updated us regularly throughout our campaign. He made suggestions to ensure our marketing budget was used effectively and efficiently. He was very responsive and we ended up matching with our birth mother after only 4 months. We can’t wait to work with him again for baby #2. Thanks Hal!”

Not Sure Where to Start or Want to Learn More?
Contact Us Today.