Strong Website, but Lackluster Showing on Google’s Search Results?
Since fewer than 25% of searchers click to the second page of Google’s search results, you must eventually be on page one and hopefully near the top of page one to maximize the quantity and quality of your website traffic.
When you search for something on Google, the first page of results typically shows a handful of ads (see our Google Ads services!), a lot of “organic, or natural” search results, and then usually a few more ads at the bottom of the page. Implementing strong SEO practices will push your website higher on the organic search results list.
People search for services and ask questions on Google. Your website should clearly state what services you provide and should answer common questions that people who may be interested in your services ask.
Properly implemented SEO practices ensure that Google understands the services you offer and the questions you answer, and trusts you, so that when someone searches for something related to information on your website, Google will show the relevant page to the searcher.
Getting SEO results doesn’t happen overnight, but it can happen over time. To prove it, do a Google search for “adoption advertising with Google” and see where My Adoption Advisor ranks. It will probably be at or near the top of page one. That’s free and incredibly valuable advertising space right there! Location, location, location.