A Comprehensive Analysis of Your Website and Google Ads
Take our recommendations directly to your team and drive improvements immediately.
Website
A fresh, unbiased look at your website can confirm that your website is working for you, and not against you. There are always opportunities for improvement, and some of them may be critical to your success. We’ll identify the low-hanging fruit and longer-term opportunities to help people find your website, connect with your marketing messages, and convert into paying clients.
Advertising
Whether you are running campaigns yourself or using an advertising agency, you need to know if your marketing efforts are working. If you don’t know this or if you want to uncover additional opportunities, a relatively small investment in an audit makes A LOT of sense.
What We Explore in Your COMPREHENSIVE Audit
- Business objectives by customer segment and location (Who are you trying to target?)
- Value proposition and other marketing messaging (Why should a website visitor contact you and not your competitors?)
- Overall content and images (What do your content and tone communicate?)
- Calls to action (What are you asking people to do on your website? Call you? Submit a form? View the next page?)
- Menu structure and page URLs (Are they logical and organized, for humans and for Googlebot?)
- Page titles, headings, descriptions, image file names and tags (Do search engines understand what you do?)
- Page speed (Do your pages load quickly, especially on a smartphone?)
- Mobile experience (Is your website mobile-friendly—no pinching and panning?)
- Campaign settings (Is your campaign set up correctly, given your goals?)
- Campaign structure (Is your campaign organized for optimal performance?)
- Keyword analysis (How are your keywords performing? Are you missing opportunities?)
- Cost per click (Are you overpaying or under-bidding?)
- Negative keywords (Are you maintaining negative keywords or wasting money on bad clicks?)
- Ad copy (Are your ads effective?)
- Landing page experience (Do your landing pages and ads tie together well?)
- Location analysis (Are you targeting the right geographies and getting the expected results?)
- Google Analytics (Do you have a Google Analytics account connected to your Google Ads account?)
- Event tracking (Are you capturing user interactions in Google Analytics, like clicking a CALL NOW button?)
- Conversion tracking (Are you tracking and utilizing website conversions in Google Ads?)
- Competitive analysis (In terms of Google ads performance, how are you doing compared to your competitors?)
- Feedback loop (How are clicks converting, conversions turning into paying clients, and business results tying back to continual website and advertising optimizations?)
A Comprehensive Analysis of Your Website and Google Ads
Take our recommendations directly to your team and drive improvements immediately.
Website
A fresh, unbiased look at your website can confirm that your website is working for you, and not against you. There are always opportunities for improvement, and some of them may be critical to your success. We’ll identify the low-hanging fruit and longer-term opportunities to help people find your website, connect with your marketing messages, and convert into paying clients.
Advertising
Whether you are running campaigns yourself or using an advertising agency, you need to know if your marketing efforts are working. If you don’t know this or if you want to uncover additional opportunities, a relatively small investment in an audit makes A LOT of sense.
What We Explore in Your COMPREHENSIVE Audit
- Business objectives by customer segment and location (Who are you trying to target?)
- Value proposition and other marketing messaging (Why should a website visitor contact you and not your competitors?)
- Overall content and images (What do your content and tone communicate?)
- Calls to action (What are you asking people to do on your website? Call you? Submit a form? View the next page?)
- Menu structure and page URLs (Are they logical and organized, for humans and for Googlebot?)
- Page titles, headings, descriptions, image file names and tags (Do search engines understand what you do?)
- Page speed (Do your pages load quickly, especially on a smartphone?)
- Mobile experience (Is your website mobile-friendly—no pinching and panning?)
- Campaign settings (Is your campaign set up correctly, given your goals?)
- Campaign structure (Is your campaign organized for optimal performance?)
- Keyword analysis (How are your keywords performing? Are you missing opportunities?)
- Cost per click (Are you overpaying or under-bidding?)
- Negative keywords (Are you maintaining negative keywords or wasting money on bad clicks?)
- Ad copy (Are your ads effective?)
- Landing page experience (Do your landing pages and ads tie together well?)
- Location analysis (Are you targeting the right geographies and getting the expected results?)
- Google Analytics (Do you have a Google Analytics account connected to your Google Ads account?)
- Event tracking (Are you capturing user interactions in Google Analytics, like clicking a CALL NOW button?)
- Conversion tracking (Are you tracking and utilizing website conversions in Google Ads?)
- Competitive analysis (In terms of Google ads performance, how are you doing compared to your competitors?)
- Feedback loop (How are clicks converting, conversions turning into paying clients, and business results tying back to continual website and advertising optimizations?)