Most website developers just develop websites.
We help you develop your business.

Adoption Marketing Technology

We’re Here To Help You Meet Your Business Goals!

Through Adoption Expertise, Technological Know-How, and Search Engine Marketing

If you need a simple website, what we call a “brochure” website, we do that well and we offer that service at a fair price. For those who need more, our passion is to help you identify and achieve your business goals by combining our unique expertise in adoption, technology, and marketing.

We are strategic business thinkers who excel at helping adoption professionals market themselves through their website. You don’t have to teach us about birth mothers, adopting parents, or ART because we have a deep and personal understanding of infertility and adoption. We are also business-savvy technologists with expertise in marketing, web development, and search engine optimization.

Contact Us to Learn More



Service Level

“I need a no-hassle website that looks fresh and works on mobile devices, as well as desktops and laptops. Keep it simple!”


Service Level

“I want to grow my business by increasing traffic to my website. When it comes to search engine optimization, or SEO, let’s attack the low hanging fruit that adds value.”


Service Level

“I want to maximize the quantity and quality of my traffic by incorporating SEO best practices across and beyond my website.”


The following short video is based on just one example, but imagine what your new website might look like—on a desktop AND on a smartphone!

This is your opportunity to:

  • make sure you effectively TARGET FUTURE CLIENTS
  • implement a more UP-TO-DATE DESIGN
Website & SEO Design & Development for Adoption Attorneys Video

If you want to get to know us a little better in a fun, “speed dating” style, check out this video. You’ll learn how many adopting parent websites I’ve created, a famous person I’m related to, how we help adoption attorneys achieve their business goals, and how I start (almost) every day.

We created this promotional video for the 2021 Academy of Adoption and Assisted Reproduction Attorneys Conference.

Welcome to My Adoption Advisor - Speed Dating Style


Heather Strickland

“Thorough, meticulously organized, patient. Hal tackled the monumental task of redesigning and optimizing my massive, tired website. Hal broke down the project into manageable pieces and gently, but firmly, kept me to a timeline. The result is a fresh, updated look and more readable content. And it sizes to mobile devices beautifully. I could not be more pleased with the outcome.”

Heather Strickland, Member of the Academy of Adoption & Assisted Reproduction Attorneys

“I retained Hal’s services to redo my website and while I knew I needed to redo my website, I did not have very specific ideas of what I wanted or needed. Hal patiently walked me through all the steps. He provided very specific directions for me to create the content and was very helpful in editing my content. I am very pleased with my website and all the credit goes to Hal.”

Keith Wallace, Member of the Academy of Adoption & Assisted Reproduction Attorneys


“Hal was phenomenal from day one! He was flexible and available when we reached out for an initial consultation. He developed an action plan immediately to meet our needs to go live by a set date. He also pushed us for a quality website! Being busy professionals, we were hesitant to put in the time, but with Hal’s input and direction, we now have a website that reflects our brand and drives revenue. We love it! I highly recommend Hal for your future adoption/website needs! Thank you, Hal!”

Mark Fiddler (AAAA), Rachel Osband, & Delmar Flynn

“Hal is a pleasure to work with. He is professional and extremely responsive. I needed a website that could be viewed on any device—a computer, tablet, or mobile phone—and Hal created an outstanding website for me. I am thrilled with my new website and already see a big improvement in SEO! I highly recommend Hal and My Adoption Advisor.”

Robin Fleischner, Member of the Academy of Adoption & Assisted Reproduction Attorneys

“We used My Adoption Advisor to create a website for our law firm. Hal was great to work with and was able to perfectly capture our firm’s vibe in our website. He was also great at guiding us toward content that would be useful to our clients and increase our traffic from potential clients. We have had countless compliments on our website since it went live and even a client who told us they retained us specifically because of our website! Hal has remained available to help us update our website, as necessary, and he’s always incredibly prompt. We plan to continue our relationship with him far into the future!”

Kathleen (“Casey”) Copps DiPaola, Member of the Academy of Adoption & Assisted Reproduction Attorneys

“We previously used Hal for our law firm website and after a great experience the first time, we never even thought about hiring anyone else. We couldn’t be happier with the outcome of this second website. He managed to design it in a way that allowed us to provide a great deal of information to our intended parents and surrogates without seeming to be too heavy on text. He also nailed the look we were going for and we’ve had many compliments on the website. Hal has also remained available to us for edits and updates. He is incredibly prompt and professional and just overall a great person to work with. We highly recommend him!”

Kathleen (“Casey”) Copps DiPaola, Member of the Academy of Adoption & Assisted Reproduction Attorneys

“When our firm decided to level up our adoption website, we turned to Hal with My Adoption Advisor. Hal brings a valuable perspective to the process because he is an adoptive father and knows the world of adoption. He was always timely and responsive, and he took the time to learn about the way we do adoption so our website would reflect our firm’s personality. He hit the mark! We’re so pleased with our website! We give My Adoption Advisor 5 stars!”

Beth Hughes, Adoption Supervisor of Heart2Heart Adoptions

“Our previous website was old and dingy. Hal did a great job giving us a new site that is fresh and current. Hal has been great to work with and has continued to work to ensure that our site is at the top of the search engines and is creating new business for the firm.”

Cory Stuart & Kristy Blackwell, Members of the Academy of Adoption & Assisted Reproduction Attorneys

“We had a fantastic experience with Hal at My Adoption Advisor. He was endlessly patient while we changed our minds, asked a hundred questions, then changed them back. He provided just the right of guidance, steering us away from bad decisions while letting us shape the site according to our vision. We are THRILLED with the finished product! It is professional and effective while feeling personal and unique. Working with Hal was a smart investment in our business and we highly recommend his services.”

Janna Annest, Partner at Lirhus Keckemet Annest PLLC

“Hal at My Adoption Advisor has been awesome to work with! He was very patient with me throughout the process of building my website. He provided the exact right amount of guidance and autonomy so that my website can reflect me and my business in the most authentic way. I love that it’s accessible over multiple platforms and it looks amazing. He keeps it up to date without me having to worry about it—which is such a relief! I highly recommend him and My Adoption Advisor for any of your website needs!”

Kris Miller, Executive Director of Little Flower Adoptions

Carolyn Arnett

Carolyn retired in 2019 and no longer maintains her website.

“You are just the kindest web designer and how appreciative I was for all of your services, for taking my calls regardless of time of day or evening, for answering questions that may have seemed so juvenile, etc. You were an unfailing gentleman and for that, I thank you. From the first call I knew you would be a good help.

Being an adoption attorney was the best job I could have had and in that capacity, I met so many wonderful people, and you were certainly one of them. Thank you again and know that I will always speak highly of you and your work.”

Carolyn Arnett, Member of the Academy of Adoption and Assisted Reproduction Attorneys

Not Sure Where to Start or Want to Learn More?
Contact Us Today.