The cost of placing a print ad varies considerably based on the state, the number of newspapers, and the total circulation of those papers.
You should be prepared to pay between $100 and $500 to place one adoption ad during a 1-week period of time. That one ad may be placed in 30 newspapers or 300 newspapers, depending on the state. The greater the circulation, the more you pay.
Any type of advertising, including adoption advertising, requires repetition; therefore, you should also plan to place adoption ads for several months at a time and not just once or twice.
The bottom line: A reasonable budget for placing print adoption ads for 4-5 months is between $1,600 and $8,000.