Newspaper Adoption Ads
Placing adoption classified ads in newspapers is an old-school approach for finding your future child’s birth family that can still work today. This is true whether you are pursuing a private or independent adoption or working with an adoption professional who provides matching services.
We help adopting parents create and place unique, noticeable adoption classified ads in newspapers across the U.S.
We know which newspapers prohibit adoption classified ads (even in states that permit them) and can place your ads in hundreds of newspapers across the country with one call, one order, and one invoice.
The Cost of Classified Ads
The cost of placing a print ad varies considerably based on the state, the number of newspapers, and the total circulation of those papers.
You should be prepared to pay between $100 and $500 to place one adoption ad during a 1-week period of time. That one ad may be placed in 30 newspapers or 300 newspapers, depending on the state. The greater the circulation, the more you pay.
Any type of advertising, including adoption advertising, requires repetition; therefore, you should also plan to place adoption ads for several months at a time and not just once or twice.
The bottom line: A reasonable budget for placing print adoption ads for 4-5 months is between $1,600 and $8,000.
Adoption Classified Ads Process
We follow this 7-step process for creating and placing your adoption classified ads to ensure you invest wisely using this approach.