The Basic Stuff
Rest assured, your website will look amazing and load quickly, especially on smartphones where most of your traffic originates. Scroll down to see plenty of testimonials from other attorneys, adoption agencies, and surrogacy programs and you’ll get a great feel for what we offer.
That’s the basic stuff though—difficult to do well, but still the least of what you should expect. Search engine optimization and your key marketing messages are the necessary icing for your cake.
Search Engine Optimization (SEO)
The greater value we add as we develop your website is in using SEO best practices to help search engines understand what you do. This will increase the chances that your organization show up on page one of Google’s search results when someone searches for something related to your services.
This won’t happen overnight, but it can happen over time. To prove it, do a Google search for “adoption advertising with Google” and see where My Adoption Advisor ranks. It will probably be at or near the top of page one. That’s free and incredibly valuable advertising space right there! Location, location, location. Let us help you achieve similar results.
Key Marketing Messages
It’s obviously critical to help Google understand your website so you can get more high-quality traffic. That’s SEO. It’s even more important, however, to make sure you are clearly communicating to website visitors two things: what you do and what you want them to do. Those are the value position and call-to-action, respectively.
The Value Proposition
The value proposition answers these basic, yet vital questions for the visitor:
- What benefits can you offer me (Which is not the same question as: What service do you provide?)?
- Why should I work with you and not one of the hundreds of other attorneys, adoption agencies, or surrogacy programs out there?
Those are simple questions, but incredibly difficult to answer succinctly and effectively. We’ll have several working sessions together on this topic to uncover your unique value proposition.
Your calls-to-action (CTAs) are critically important, too. CTAs communicate what you want your visitors to do. Are you asking visitors to “Learn More” or “Call Today?” That’s a good start. At least you’re leading visitors to your desired action. But can you make your CTAs more enticing and more likely to result in the desired action? We’ll help you do just that!