Most Website Developers Just Develop Websites. We Help You Develop Your Business.

Website Development & SEO - My Adoption Advisor

We’re the perfect mix of marketing acumen (undergraduate and graduate business degrees and relevant business experience), technological know-how (experts in website development, search engine optimization, and online advertising), and adoption and ART (having personally experienced infertility and built our family through open adoption).

We know what benefits you provide your clients and we know what information they seek and how they search. You can’t get that from any other website developer and it’s incredibly valuable.

The Basic Stuff

Rest assured, your website will look amazing and load quickly, especially on smartphones where most of your traffic originates. Scroll down to see plenty of testimonials from other attorneys, adoption agencies, and surrogacy programs and you’ll get a great feel for what we offer.

That’s the basic stuff though—difficult to do well, but still the least of what you should expect. Search engine optimization and your key marketing messages are the necessary icing for your cake.

Search Engine Optimization (SEO)

The greater value we add as we develop your website is in using SEO best practices to help search engines understand what you do. This will increase the chances that your organization show up on page one of Google’s search results when someone searches for something related to your services.

This won’t happen overnight, but it can happen over time. To prove it, do a Google search for “adoption advertising with Google” and see where My Adoption Advisor ranks. It will probably be at or near the top of page one. That’s free and incredibly valuable advertising space right there! Location, location, location. Let us help you achieve similar results.

Key Marketing Messages

It’s obviously critical to help Google understand your website so you can get more high-quality traffic. That’s SEO. It’s even more important, however, to make sure you are clearly communicating to website visitors two things: what you do and what you want them to do. Those are the value position and call-to-action, respectively.

The Value Proposition

The value proposition answers these basic, yet vital questions for the visitor:

  1. What benefits can you offer me (Which is not the same question as: What service do you provide?)?
  2. Why should I work with you and not one of the hundreds of other attorneys, adoption agencies, or surrogacy programs out there?

Those are simple questions, but incredibly difficult to answer succinctly and effectively. We’ll have several working sessions together on this topic to uncover your unique value proposition.


Your calls-to-action (CTAs) are critically important, too. CTAs communicate what you want your visitors to do. Are you asking visitors to “Learn More” or “Call Today?” That’s a good start. At least you’re leading visitors to your desired action. But can you make your CTAs more enticing and more likely to result in the desired action? We’ll help you do just that!

Let’s Take a Quick Look at Your Website Right Now. By the End of Our Call, You’ll Know What Your New Website Will Cost.

The following short video is based on just one example, but imagine what your new website might look like—on a desktop AND on a smartphone!

This is your opportunity to:

  • make sure you effectively TARGET FUTURE CLIENTS
  • implement a more UP-TO-DATE DESIGN
Website & SEO Design & Development for Adoption Attorneys Video

If you want to get to know us a little better in a fun, “speed dating” style, check out this video. You’ll learn how many adopting parent websites I’ve created, a famous person I’m related to, how we help adoption attorneys achieve their business goals, and how I start (almost) every day.

We created the promotional video below for the 2021 Academy of Adoption and Assisted Reproduction Attorneys Conference.

Welcome to My Adoption Advisor - Speed Dating Style


Heather Strickland

“Thorough, meticulously organized, patient. Hal tackled the monumental task of redesigning and optimizing my massive, tired website. Hal broke down the project into manageable pieces and gently, but firmly, kept me to a timeline. The result is a fresh, updated look and more readable content. And it sizes to mobile devices beautifully. I could not be more pleased with the outcome.”

Heather Strickland, Member of the Academy of Adoption & Assisted Reproduction Attorneys

“I retained Hal’s services to redo my website and while I knew I needed to redo my website, I did not have very specific ideas of what I wanted or needed. Hal patiently walked me through all the steps. He provided very specific directions for me to create the content and was very helpful in editing my content. I am very pleased with my website and all the credit goes to Hal.”

Keith Wallace, Member of the Academy of Adoption & Assisted Reproduction Attorneys


“Hal was phenomenal from day one! He was flexible and available when we reached out for an initial consultation. He developed an action plan immediately to meet our needs to go live by a set date. He also pushed us for a quality website! Being busy professionals, we were hesitant to put in the time, but with Hal’s input and direction, we now have a website that reflects our brand and drives revenue. We love it! I highly recommend Hal for your future adoption/website needs! Thank you, Hal!”

Mark Fiddler (AAAA), Rachel Osband, & Delmar Flynn

“Hal is a pleasure to work with. He is professional and extremely responsive. I needed a website that could be viewed on any device—a computer, tablet, or mobile phone—and Hal created an outstanding website for me. I am thrilled with my new website and already see a big improvement in SEO! I highly recommend Hal and My Adoption Advisor.”

Robin Fleischner, Member of the Academy of Adoption & Assisted Reproduction Attorneys

“We used My Adoption Advisor to create a website for our law firm. Hal was great to work with and was able to perfectly capture our firm’s vibe in our website. He was also great at guiding us toward content that would be useful to our clients and increase our traffic from potential clients. We have had countless compliments on our website since it went live and even a client who told us they retained us specifically because of our website! Hal has remained available to help us update our website, as necessary, and he’s always incredibly prompt. We plan to continue our relationship with him far into the future!”

Kathleen (“Casey”) Copps DiPaola, Member of the Academy of Adoption & Assisted Reproduction Attorneys

“We previously used Hal for our law firm website and after a great experience the first time, we never even thought about hiring anyone else. We couldn’t be happier with the outcome of this second website. He managed to design it in a way that allowed us to provide a great deal of information to our intended parents and surrogates without seeming to be too heavy on text. He also nailed the look we were going for and we’ve had many compliments on the website. Hal has also remained available to us for edits and updates. He is incredibly prompt and professional and just overall a great person to work with. We highly recommend him!”

Kathleen (“Casey”) Copps DiPaola, Member of the Academy of Adoption & Assisted Reproduction Attorneys

“When our firm decided to level up our adoption website, we turned to Hal with My Adoption Advisor. Hal brings a valuable perspective to the process because he is an adoptive father and knows the world of adoption. He was always timely and responsive, and he took the time to learn about the way we do adoption so our website would reflect our firm’s personality. He hit the mark! We’re so pleased with our website! We give My Adoption Advisor 5 stars!”

Beth Hughes, Adoption Supervisor of Heart2Heart Adoptions

“Our previous website was old and dingy. Hal did a great job giving us a new site that is fresh and current. Hal has been great to work with and has continued to work to ensure that our site is at the top of the search engines and is creating new business for the firm.”

Cory Stuart & Kristy Blackwell, Members of the Academy of Adoption & Assisted Reproduction Attorneys

“We had a fantastic experience with Hal at My Adoption Advisor. He was endlessly patient while we changed our minds, asked a hundred questions, then changed them back. He provided just the right of guidance, steering us away from bad decisions while letting us shape the site according to our vision. We are THRILLED with the finished product! It is professional and effective while feeling personal and unique. Working with Hal was a smart investment in our business and we highly recommend his services.”

Janna Annest, Partner at Lirhus Keckemet Annest PLLC

“Hal at My Adoption Advisor has been awesome to work with! He was very patient with me throughout the process of building my website. He provided the exact right amount of guidance and autonomy so that my website can reflect me and my business in the most authentic way. I love that it’s accessible over multiple platforms and it looks amazing. He keeps it up to date without me having to worry about it—which is such a relief! I highly recommend him and My Adoption Advisor for any of your website needs!”

Kris Miller, Executive Director of Little Flower Adoptions

Carolyn Arnett

Carolyn retired in 2019 and no longer maintains her website.

“You are just the kindest web designer and how appreciative I was for all of your services, for taking my calls regardless of time of day or evening, for answering questions that may have seemed so juvenile, etc. You were an unfailing gentleman and for that, I thank you. From the first call I knew you would be a good help.

Being an adoption attorney was the best job I could have had and in that capacity, I met so many wonderful people, and you were certainly one of them. Thank you again and know that I will always speak highly of you and your work.”

Carolyn Arnett, Member of the Academy of Adoption and Assisted Reproduction Attorneys